 Hey Everyone,
I know it's been a while since I've personally reached out. For what it's worth, we have been focused on taking the product development, craftsmanship, and content that you've come to expect from Arbor to a whole new level. Today, I feel that we are creating the best line of snowboards, skateboards, and clothing that we've ever offered. Frankly, I'm really proud of the work my team is doing and think it's time to highlight some of the things that I feel are game changers for The Arbor Collective. To that end, you might hear from me once a month at most. I plan to make it worth your time. Look for the best of the best product stories, team efforts, artist collaborations, and video content from this brand.
To launch this News From Arbor's Founder effort, I thought I would show you a video that we just finished on our new Whiskey Project. The film launches our street skating efforts and the Brand's Whiskey Team, which is at the center of what we're doing. I hope you like it as much as we do. Thanks for your support.
Bob Carlson
Co-Founder
 Living in the cracks behind the hype of today's Venice, there is still a kid who started with nothing and has given everything to a life built on skating. Pushing past the hordes of tourists, the transplanted wealth, the performers, the hipsters, the valet class - past the muck, the grime, and the grease - you'll find a core layer of youth, skating hard on and off the grid. For Arbor, they're helping hold down skating's street legacy, with talent that burns like that first pull off granddad's bourbon. These individuals are making their mark with a distilled set of tricks crafted away from the limelight in the broken alleys, forgotten infrastructure, and public parks of our distracted, overly plugged-in world. The Whiskey Project is for them - the best young skaters from in-and-around Venice. A project they created, they run, and they front. A place to tell their stories, highlight their lines, and play their part in showing what skating's roots were, are, and will always be.
Raise a glass and enjoy The Whiskey Project. |
Arbor | 102 Washington Blvd | Venice | CA | 90292
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